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Investing In Adimo; Hitting Magical $1 Million Syndicate Milestone; And The MediaMath Resurrection
And the FPC newsletter is back. After a month-long hiatus, the FPC propaganda machine is once again cranking into gear. A few pieces of housekeeping…
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FirstPartyCapital
European Ad Tech For The Win; MadTechMoney Ticket News
What The Scibids Exit Means For Ad Tech Investors The M&A market appears to be thawing. This week DoubleVerify announced that it was acquiring Scibids…
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FirstPartyCapital
Calling All Ad Networks & Sales Houses; More Than A VC; Inertia Is Slowly Killing Our industry
Hi Sales Houses & Ad Networks, FPC Wants To Work With You Last week we spoke about America, and its mind-boggling amounts of marketing spend. We even…
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FirstPartyCapital
The US Conundrum; Privacy Makes My Eyes Bleed; Another Plug For MadTechMoney
How To Solve The US Conundrum The US is the biggest ad market in the world. The vast amount of media spend there is astonishing. Independent agencies…
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FirstPartyCapital
Why Ad Nets Must Rule The World; The Bullish Case For The Trade Desk; A Correction On Last Week’s Newsletter
The Case For More Ad Nets Not Less Nobody wants to be called an ad net. It conjures up too many bad memories (or good, depending on who you are) of…
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FirstPartyCapital
Lessons From The MediaMath Collapse; MadTechMoney London Returns On October 31; Timelines On Fund 1 Close
What We Can Learn From The MediaMath Collapse MediaMath filed for bankruptcy last Friday after it failed to find a buyer. Lara O’Reilly has written a…
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FirstPartyCapital
The Seagull & Your Cannes Hot Takes; Anzu's Monster $48 Million Series B Round; The Big Mo
FPC took a one week break from weekly newsletter duties - mainly because of time constraints at our 5 day Cannes residency. The good news, readers, is…
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FirstPartyCapital
The FirstPartyCapital Newsletter
The FirstPartyCapital Newsletter
We talk about ad tech and martech trends - as well as news related to the FirstPartyCapital fund.
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