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A Guide To Smarter Ad Tech Investing; Last Chance To Invest In Fund 1; And Female Investor Group Launch
Your 10-Point Guide To Savvy Ad Tech Investing It’s been a busy few weeks for FPC. We hosted our MadTechMoney event at the end of October. Over 200…
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New Talent For Ad Tech Chair; More Speakers For MadTechMoney; CTV & Analytics Podcast
Rethinking The Ad Tech Chair Role Lumen announced this week that it has hired Philippa Snare as its new chair. Philippa has a wealth of experience in…
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FirstPartyCapital
MadTechMoney FTW
Hello readers. It’s been way too long since our last edition. A slight break was required. Because, you know, It’s difficult to pump out world class…
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FirstPartyCapital
25% Markup For FPC Fund; Investing In Picnic; Meet Us At DMEXCO
Lumen’s New Round Valuation Marks Up The FPC Fund By 25% We can announce today that the paper value of the FPC fund 1 increased by 25% after the most…
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FirstPartyCapital
Investing In Adimo; Hitting Magical $1 Million Syndicate Milestone; And The MediaMath Resurrection
And the FPC newsletter is back. After a month-long hiatus, the FPC propaganda machine is once again cranking into gear. A few pieces of housekeeping…
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FirstPartyCapital
European Ad Tech For The Win; MadTechMoney Ticket News
What The Scibids Exit Means For Ad Tech Investors The M&A market appears to be thawing. This week DoubleVerify announced that it was acquiring Scibids…
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FirstPartyCapital
Calling All Ad Networks & Sales Houses; More Than A VC; Inertia Is Slowly Killing Our industry
Hi Sales Houses & Ad Networks, FPC Wants To Work With You Last week we spoke about America, and its mind-boggling amounts of marketing spend. We even…
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FirstPartyCapital
The US Conundrum; Privacy Makes My Eyes Bleed; Another Plug For MadTechMoney
How To Solve The US Conundrum The US is the biggest ad market in the world. The vast amount of media spend there is astonishing. Independent agencies…
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FirstPartyCapital
The FirstPartyCapital Newsletter
The FirstPartyCapital Newsletter
We talk about ad tech and martech trends - as well as news related to the FirstPartyCapital fund.
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