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Investor access goes from $10K to $25K on Jan 1st; $10 Billion AVOD revenue flushed down drain per annum
This is the FirstPartyCapital weekly newsletter. It covers news and updates about the FirstPartyCapital fund and its portfolio companies.
Time Runs Out On Jan 1st To Access The FPC Fund At The Current Minimum Level - $10K
We were very conscious when starting this fund to involve the industry at large. It is the reason why we offered access to the fund at a reasonable $10K. That offer will end on Jan 01. The minimum amount you can invest is going up to $25K from next year. If you want to be involved, now is the time to invest. We have some cracking deals coming in Q1, including a number of fund “bankers”. Don’t miss out.
Cameron Church Highlights The $10 Billion Being Lost In AVOD Every Year
Our portfolio company, Watching That, was in the trade press this week. In a piece with Videonet, Cameron Church, CEO, discusses the $10B in lost advertising revenue in programmatic advertising pushed through AVOD services. According to Watching That’s own data, the fill rate of ad space sold programmatically on AVOD services is approximately only 85%. There is only one way to recoup that lost 15% revenue, use Watching That. The company’s revenue intelligence platform is being used by the top global broadcasters, as publishers try to manage the complexity of programmatic ad execution and monetisation. Those quarterly ad numbers look better with Watching That.
We All Love Retail Media: Criteo Buys IPONWEB For $400 Million
It was great to see Boris and our friends at IPONWEB get a big exit this week. We have many IPONWEB LPs in our fund - and we are delighted for them all. This is a great deal for Criteo as it re-pivots its company away from a dying cookie-based retargeting business; instead positioning itself as the stack of choice for the multi-billion dollar retail media space. Kudos to Meghan Clarken for such a smart strategic move. This deal highlights again the opportunity in retail media. While we love CTV at FirstPartyCapital, we are all in on retail media - as billions of in-store marketing - as well as DR display - budgets gravitate to intent-based shopping sites. Our fund is making a number of well judged bets in this space, and you, dear reader, need to be part of this decade long journey. Only way to get in: invest in FPC.