This is the FirstPartyCapital weekly newsletter. It covers news and updates about the FirstPartyCapital fund and its portfolio companies.

Privacy-First Data Marketplace, Evorra, Now Open To Investment On The FPC Platform

We have another great deal on the platform this week. Clean rooms are, as you know dear reader, a hot area of ad tech.  But clean rooms for the most part are an expensive tech layer that often requires expensive custom work.  

Our latest syndicate deal company, Evorra (https://evorra.com/), is looking to productise the “clean room”, addressing how the $200 billion plus data market moves into the privacy-first era. 

Evorra aggregates.  It joins data using strict privacy controls.  It segments.  And then it pushes into walled-garden environments, avoiding any nasty privacy disasters on the open web.  

Evorra enables publishers to monetise their data; buyers get to scale their data-driven marketing across multiple channels.

Think Exelate (a $200 million plus dollar exit) - but in this case wholly focused on privacy. 

This is an exciting real world application of clean room technology.  You can find more details on the deal here:  https://investors.firstpartycapital.com/#/contain/opportunities/manage/individual/01da3705-3649-4259-abbe-8b9b59a15679/details.  Get investing.

A Bright Bright Crypto Day: Now You Can Invest Your Stablecoin In The FirstPartyCapital Fund

Since launching the FirstPartyCapital fund late last year, investors have been requesting a facility to invest crypto assets.  Our industry is over-indexed with those holding stablecoin, eagerly looking for better yield.  

Today we are delighted to announce that we will be accepting stablecoins in the FirstPartyCapital fund. 

All documents relating to our stablecoin investment opportunity can be viewed here: https://drive.google.com/drive/folders/1vbMiGYrf8970sVbHt-uMfW_O7znQI-qv?usp=sharing.

If this is something that interests you, please get in touch (contact [AT] firstpartycapital.com).  

There are many reasons to invest your hard earned stablecoin (all listed below).

• Allows you to diversify your stablecoin holdings away from low crypto token APY into high growth real world assets. 

• Opportunity to Invest in a high growth vertical (see our investment doc). 

• We aim to return 3x-5x on investment versus the low APY on typical stablecoin loans. 

• We return all gains on exits and liquidity events to investors in whatever format they choose.

FirstPartyCapital Investor, Joe Zawadski, Steps Down As MediaMath CEO

Joe Zawadski announced this week he was stepping down as CEO of MediaMath.  Joe has had a massive influence on the birth and growth of programmatic marketing, having led MediaMath since 2007.  

Joe is an active angel investor in our space and has backed some of the most successful companies in the space.  

The FirstPartyCapital team have worked with Joe over the past decade, and we would like to salute the great man for his achievements.  We are pretty sure this is the beginning of another epic chapter, as he is a GP at investment firm, Aperiam Ventures. 

Important side note: Joe is also an investor at FirstPartyCapital.  You too can join Joe and over 150 peers by investing in the FPC fund.  We will be closing access at the end of this quarter - and remember that the threshold is now $25K to join.

Live deals on the FirstPartyCapital platform

Passendo: the leading category tech vendor in the email ad server space that just raised a pre-series A €2.3 million round… https://investors.firstpartycapital.com/#/contain/opportunities/manage/individual/e8b3ef90-12ec-4828-96ea-67c7be41824e/details

The FirstPartyCapital fund: A $15 million fund investing in the next wave of innovative ad tech, martech and digital media startups, predominantly at the seed stage… https://investors.firstpartycapital.com/#/contain/opportunities/manage/individual/481a8a82-d1ac-4ea0-bdbf-551612f5a800/details

Open roles at FPC portfolio companies

Passendo, Advertising Sales Manager, UK -  https://apply.workable.com/passendo/j/7A99F8C481/ 

Passendo, Advertising Sales Manager, US - https://apply.workable.com/passendo/j/2B5EE89B87/