Sign Up For Live Q&A With LightBoxTV; Staying Positive In A Sea Of Trade Press Negativity; More MadTechMoney Event News
Join Us For A Live Q&A With LightBoxTV
We are giving syndicate investors just 14 days to invest in enterprise TV aggregation and execution platform, LightBoxTV.
To help push you over the line we are hosting a live Q&A with co-founders Mark Giblin and Dean Cussell.
The Q&A will take place on Tuesday, Aug 16, 2022 at11:00 AM BST.
You can sign up here to join the Q&A: https://us06web.zoom.us/webinar/register/WN_tK3NFgMGR06S0oyejwtRSA.
Both Dean and Mark will be fielding questions about the product, commercial traction, company trajectory, the team, and this funding round.
This will be your last chance to hear from LightBoxTV before we close the deal. I suggest you join us on Tuesday.
For those still procrastinating about an investment, here are FPC’s 6 top reasons to invest in LighBoxTV:
The company is focusing on the criminally ignored $85 billion dollars of the TV sector. LightBoxTV aggregates inventory and activates media across CTV, siloed walled-garden inventory, AVOD, linear TV et al.
Finecast has already established the market for this new TV ad tech segment. Lightbox is the independent enterprise option.
The founders are ad tech veterans: Mark Giblin, Dean Cussell and Simon Macson have huge experience in product development and building ad tech businesses.
LightboxTV straddles the world between Mediaocean and The Trade Desk - in terms of activation and workflow management for TV. Nobody in ad tech is attacking this opportunity.
Likely to be acquired quickly by a bigger ad tech player looking to knit the fractured TV ecosystem together.
EIS coverage available to UK investors.
Staying Positive In A Sea Of Trade Press Negativity
Layoffs. Layoffs. Layoffs. The trade press love a bit of blood on the MadTech carpet.
Rarely do I see industry scribes write about hires or product adoption. I guess readers gravitate more to the doom and gloom of impending economic disaster.
It’s important to note here that a lot of high-growth business over hired during COVID, trying to get ahead of the fantasy of an epoch-defining socio-economic shift.
In other words, they got ahead of their skis. A natural churn was inevitable. Redundancies should never be reduced to numbers as it deeply impacts the lives of those who have lost their jobs.
The good news is that there are plenty of MadTech, digital media and agency businesses hiring. Talent will always find a home.
When all the people around you are panicking, it’s best to keep a cool head. Things are never that bad, and they are never that good either. We are always somewhere in the middle.
Everyone is talking up a recession right now. It could happen. Maybe marketing spend will decrease, affecting the whole ecosystem. The big walled gardens seem to be pointing to a slowdown.
But then confirmation bias often leads to a skewed view of the world.
We have a different view on these negative signals. A lot of walled gardens are struggling in this post-privacy world, resulting in soft-ish numbers. Google’s display and video business is not growing as fast because there are lots of more buying options for marketers and brands.
Add to this that brand spend remains robust, and you have a much rosier outlook on the industry. Even if spend does get pulled, you are talking about a few rocky quarters at most.
One man’s cognitive bias is another man’s positive perspective.
Adding More Speakers To Our MadTechMoney Event On Oct 11
As you know we invested in Good-Loop’s series A round. We believe the company is well placed to build the necessary ad tech infrastructure that will reduce this industry bloated carbon footprint.
Amy will join us on stage to discuss the funding environment at the growth stage and how Good-Loop is looking to scale.
We will be announcing more detail on speakers and panels in the coming weeks. Tickets are selling fast. Be sure to get yours today.