Xandr (AppNexus) Is Done. Freewheel Ate Beeswax. IPONWEB, A Distant Memory. Bedrock Is Now The Ad Tech Innovator’s Go-To Platform.
This is a brief update on the Bedrock Platform syndicate raise on the FirstPartyCapital platform. With Cannes coming up, attention will be premium, so this is just a call to action: this round is nearly complete, so start investing in the Bedrock syndicate deal.
Ad Tech Innovator, What Are You Going To Do Now?
The legacy of Appnexus, IPONWEB and Beeswax is hard to ignore. They were the great enablers, helping 100s of great ad tech companies build innovative solutions. But all three are no more.
The void is real. Well, it was. Bedrock Platform has emerged as the industry’s preferred platform for ad tech’s innovator class - the ultimate buy-side infrastructure company.
We are currently doing a small syndicate raise. SEIS and EIS cover the round. The SEIS piece is filling up nicely and will close very soon.
Bedrock Platform is a big opportunity as ad tech hits a significant inflection point (privacy, Google break-up, sell-side/buy-side convergence, margin compression, AI innovation).
We believe it will become the necessary infrastructure for any ad tech vendor or buyer looking to innovate beyond a PMT (Poor Man’s TTD) strategy.
There is only one TTD, and it’s challenging to compete head-to-head. But there is still much room to build unique buy-side solutions (cc Blis and Vistar, StackAdapt). The ad tech middle can win in the ever-evolving digital marketing landscape.
In a previous post, we outlined the seven reasons we invested in Bedrock Platform. Below is a summary of those 7 points:
Bedrock Platform is the future of buy-side infrastructure. It powers the “ad tech middle”.
Bedrock is attacking bloated ad tech margins.
Since launching out of beta, Bedrock Platform is close to signing several large enterprise deals, and the pipeline is fat. Bedrock‘s TAM is responsible for large chunks of programmatic spend globally. They cannot use a TTD or a PMT (see above) to run their buy-side businesses. Clients need technology, customisation, and control. Bedrock provides all.
The go-to platform for sell-side curation activation (cost-effective and PMP deals that work).
World-class ad tech team (IPONWEB, Freewheel, Google, Doubleclick alumni).
The FirstPartyCapital network effect (portfolio companies already partner with Bedrock, and a chunk will be customers).
This £400K round has SEIS/EIS eligibility. Tax rebates for UK investors.
The Round Closes In Three Weeks - Get In Now To Avoid Massive Disappointment
We intend to complete this SEIS round in the next few weeks. The demand for the round has been strong to date, and we are getting very close to our target.
If you are from the UK and interested in investing, click the link below.
https://share-eu1.hsforms.com/23WsC-rQHSHGHjqy3xrcBzQf7q0l
The chance to invest is still available. Time to act.