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25% Markup For FPC Fund; Investing In Picnic; Meet Us At DMEXCO
Lumen’s New Round Valuation Marks Up The FPC Fund By 25%
We can announce today that the paper value of the FPC fund 1 increased by 25% after the most recent Lumen valuation.
It is a vindication of our strategy to focus on only 15-20 category companies. We want to help more. Own more. And ultimately deliver more returns back to our investors when an exit does occur.
Lumen is the leader in ‘human attention’ and is already the framework for the industry, powering targeting and measurement.
It is the ultimate ‘attention enabler’ for brands, agencies, ad tech and sell-side media businesses. Lumen’s proprietary human attention data - built over a decade - and tech layer cement it as the number one player in the space.
Attention will continue to grow in importance. It will replace viewability as a key campaign metric, and will become the go-to post-cookie technology. Google’s CDD (cookie deprecation day) is fast approaching, readers.
But it’s not the only category winner in the portfolio. We have a number of companies owning areas in critical parts of our industry. More news on those companies over the coming months.
This is the time you should be asking yourself: why am I not invested in this fund?
Here are a couple of bullet points as to why your decision to invest should be an easy one to make:
Over 200 of your industry peers have invested in the FPC fund. The combined experience of those ad tech leaders predates the birth of Jesus Christ. We are effectively a BC fund. We jest of course. But this experience is already helping our companies scale globally. It is the FPC secret sauce.
FPC has the big mo. We have raised close to USD$11m, and we own big chunks of companies that have a clear line of sight to a liquidity event.
Remember we are not investing in speculative AI solutions that will be eaten alive by Google, Meta, Microsoft et al. We invest in ad tech where the rules of engagement are well established.
We understand the ad tech game. From the dark arts of scaling companies, to attacking real problems, trading deals/agency politics, and well crafted propaganda.
Traditional VCs dislike ad tech, ignoring the opportunity of USD$5tr industry. FPC lives, eats and breathes this industry daily. It is our domain.
Investing in the FPC fund 1 now will allow you to benefit from all the mark-ups to date without paying a penalty fee. It’s a win.
If there is an interest, click the link below to request more information.
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Leading The Picnic Round & Why We Love Ad Nets
Adexchanger reported on the recent Picnic fundraise. The company is raising USD$1.25m. The round included investment from ad tech royalty such as Brian O’Kelley and Gurman Hundal. FPC led the round.
Why did we invest in Picnic, a managed-service offering? Here are the many reasons why:
We love ad nets. They make money. And PE will buy them all day and all night. We can point to USD$100m+ deals like MiQ, Captify, LoopMe, Blis, Seedtag, TapTap as to why this ad tech segment will remain a solid M&A staple. And if you need more clarification listen to us on the Marketecture podcast arguing the investment case for ad nets.
We like the Picnic tech and positioning in the market. The combination of curated quality and their carbon-neutral ad units makes it compelling for brands looking to reduce carbon emissions.
We are big believers in the management team. FPC has known Matt Goldhill since he launched Picnic many moons ago, and he continues to hire great people around him.
We love IOs in America. There's a reason why MiQ is worth USD$1bn dollars: simply, the American IO. The American IO is the gold standard in media. IOs in the US are enormous. And despite the best efforts of programmatic, the IO reigns supreme. They are just easier and cleaner to activate. Matt and the Picnic team will do very well in the US.
Come Meet Us At DMEXCO
Some of our team will be attending DMEXCO. If you are interested in meeting up, let us know by clicking the link below.
We are interested in meeting startups, investors, funds/PE corp dev teams and M&A people.
Between DMEXCO, our trips to Singapore and Tokyo and MadTechMoney, we are hoping to meet newsletter readers, investors and startups in the flesh over the coming months
On that hopeful note, we will wish you all great weekend.