Discover more from The FirstPartyCapital Newsletter
Evorrra Raise $1 Million To Roll Out Data Marketplace; LightBox Syndicate Investment Oversubscribed; Come Meet FPC in Singapore
Evorra Raise $1 Million Pre-Seed Investment; FirstPartyCapital Gets A Fund Mark-Up In The Process
Evorra announced this week that it raised an additional USD$1M pre-seed investment from US-based VC York.IE. The new funds will help with the roll out of its privacy-compliant data marketplace.
As the industry moves to a post-cookie/post-id world, brands and agencies are going to need tools to aggregate, segment and activate data that is compliant with platform policies and privacy laws.
Clean room technology will play a key part of this. The intelligent layer that sits on top of the - increasingly commoditised - clean room tech will be the killer application.
There will be multiple winners in this segment - and Evorra will be one of them.
We compared Evorra in a previous newsletter edition to a “privacy-first Exelate”. Exelate sold for several hundred million. Evorra has the potential to follow that trajectory.
This new cash infusion means FirstPartyCapital will mark up its fund investment.
Great for FPC, and great for those of you who invested in the fund, and directly into Evorra through the FPC syndicate.
Clean rooms FTW, obviously.
LightBoxTV Syndicate Investment Is Now Closed; Another MASSIVELY Oversubscribed Deal
Our LightBoxTV syndicate deal has now closed. This deal was massively oversubscribed, reaching its target several weeks before the overall round’s scheduled close. TV startups are popular.
If you managed to get into this round, you are clearly winning.
If you missed out, don’t fret as there are a few exciting TV-related opportunities coming on to the platform in the next three months.
The syndicate is proving very popular, and we intend to keep bringing world class deals to our investor base.
Let us know if you want to join the syndicate.
It’s important to reiterate once again: you no longer have to put money in the FPC fund to invest on a deal-by-deal basis. No obligation is necessary.
Just browse through deals, and invest in what you feel fits your specific MadTech investment thesis.
Maybe you like CTV. Maybe you like attention-based measurement. Maybe you like ESG-focused ad tech. The syndicate caters to all tastes.
FirstPartyCapital Networking In Singapore
We will be hosting our first APAC drinks event on Monday 19th September in Singapore.
We are very much looking forward to seeing our LPs, syndicate investors and portfolio companies at our evening event in a few weeks time.
It’s a chance to discuss all things MadTech and investment trends in the industry.
You can book your ticket using the link below.
Rich Ashton and Ciarán O’Kane will also be in Singapore for a full week from Sept 19 to Sept 23. They are open to meeting with both startups companies and investors.
If you are interested, you can schedule a face-face using this calendly link: https://calendly.com/firstpartycapital/singapore-meeting.
Have a great weekend, readers.