Join Us At The Spotlight Breakfast On June 05; Betting On Global Ad Tech For The Long Term
This week’s edition will be truncated, primarily because it has been a slow news week, and FPC wants to map out its plans for FPC Fund 2 properly. That will follow in the coming weeks. We will focus on the upcoming quarterly Spotlight event and our podcast with Brian Wieser. Onwards.
Spotlight Breakfast Event Returns: First Party Data Is Very Much On The Menu
Our Spotlight breakfast event returns on June 05. Snowflake is kindly hosting us at their central London office. We will host a 30-minute panel, followed by world-class ad tech networking - the subject of this Spotlight event: first-party data.
Did you know, reader, that only 3% of media buys are informed by first-party data? It’s a crazy stat. There are significant privacy and legal issues to navigate before a DPO would consider placing any first-party data in a third-party data solution.
One company attacking this problem is Audiences, which specialises in activating first-party data at scale. Audiences will join the panel on June 5.
What will be discussing:
Real-world use cases of how first-party data can deliver outcomes for brands
Moving beyond messy data meshing and identity resolution to first-party data at scale
The value of focused and effective privacy-first data solutions versus expensive legacy data stacks that don’t deliver for advertisers
Aggregating 1st, 2nd & 3rd party data signals for maximum impact
Audiences CEO, Rob McLaughlin, will be joined by Hannah Fisher, CMO at Saga Cruise & Travel, and Elizabeth Darley, Head of Planning UK at iProspect.
Learn from an expert panel how to utilise first-party data at scale.
To attend, please sign up here: https://www.snowflake.com/event/fpc-spotlight-series-privacy/.
Why It’s Smart To Bet On FirstPartyCapital
This week’s podcast with Brian Wieser again highlights why it is smart to diversify into global ad tech. As the US hurtles more towards an isolationist economy, there will be many opportunities in the ROW ad tech market in the future.
Brian Wieser points this out in the latest edition of The FPC Podcast.
And if you think we are victims of extreme confirmation bias, then we should add that we are seeing an increased interest in investing from strategic ad tech companies.
Why is FPC Fund 2 attracting a lot of interest? We have listed a bunch of reasons below for this sudden uptick in interest.
Best portfolio companies: This is such an obvious reason. However, we truly have the best companies in ad tech, run by exceptional individuals, offering great products at affordable valuations. Picks and shovels win in this part of the world.
Strong investment thesis laced with common sense: We have a strong thesis around data, enabler ad tech, and AI. But we are still very cognizant of our industry's fundamentals. Sure, you could strip down your dev and product team to one lead vibe coder, but someone needs to sell the product to the buy or sell side. And you need to market it. The demand needs to come from somewhere.
Education and insight: FPC offers strategic investors something that they cannot get from a US-based fund or a generalist. There is a huge market outside the US. But it's hard. We make it easier to understand and subsequently make money from.
The right model to succeed: FPC has decades of experience to leverage, to get companies to an exit. We are using three pillars to ensure success. First is the fund, which provides the capital to build and grow businesses. Second, FPS (FirstPartyStudio) helps existing portfolio companies develop and also enables us to incubate new ideas. The third pillar would enable companies to grow without incurring unnecessary capital expenditures. More on that in the coming weeks.
There is some big news about Fund 2 in early June. We look forward to announcing it.
Now, if you are in corporate development and are investing off the balance sheet, you should discuss Fund 2 with FPC.
Drop us a line at contact@firstpartycapital.com to arrange a meeting. We are in Cannes all week. Alternatively, come to our Cannes networking event on June 17 and we can discuss over a few cool beers.
It's short and sweet this week. Have a great ad tech day.