Brian Wieser, Principal at Madison & Wall, is our guest on this edition of The FPC Podcast. In a wide-ranging interview, we discuss the impact of tariffs on the industry at large, American isolationism, and why it is prudent to diversify in an era of de-globalisation. This is a cracking episode - 37 minutes and 55 seconds of pure ad tech audio joy.
The FPC Podcast timeline:
00:00 Introduction to Brian Wieser and His Background
03:02 Impact of Tariffs on Digital Advertising
05:45 De-globalization and Its Effects on Advertising
09:13 Emerging Opportunities in European Markets
12:05 Perception Issues in Advertising
15:00 The Role of Advertising in Business
17:54 The Future of Agencies and Services
20:54 Under-appreciated Trends in Media and Advertising
