In this episode, we discuss the evolving ad tech landscape, focusing on first-party data, cloud-native infrastructure, and innovations in streaming TV advertising. We explore how new technologies, such as containerised DSPs and attention measurement, are shaping the future of digital advertising.
The FPC Podcast timeline:
00:00 Introduction to the Ad Tech Ecosystem
01:28 The Evolution of Ad Tech Infrastructure
03:53 The Rise of Containerised DSPs
07:34 AdTech Innovations in Live Streaming
09:53 Margin Compression in Ad Tech
14:32 Investing in Innovative Ad Tech Solutions
20:02 Technical Difficulties and Communication Challenges
21:00 Investment Convictions in Ad Tech
22:02 The Role of Bedrock in Ad Tech Innovation
24:49 Cloud Computing and Data Privacy in Ad Tech
27:51 The Importance of First-Party Data
30:46 Lumen’s Role in Attention Measurement
34:02 Future Trends in Ad Tech and Closing Remarks
