In this edition, we talk with Harry Maitland, Founder of Vendi Tech. We discuss how Vendi is transforming vending machines into digital media and data infrastructure - closing the loop between brand awareness and real-world conversion.
We call it “industrial” ad tech: the wonderful collision of glass, steel, ads and first-party data. More details on that thesis here.
The pod outlines the Vendi “syndicate” investment deal and how to get involved in this funding round.
The FPC Podcast timeline:
00:00 Introduction to Vendi and ‘Industrial’ Ad Tech
03:03 The Intersection of Out of Home and Retail Media
05:58 Vendi’s Unique Business Model and Case Studies
09:00 Insights from the First Party Team
11:53 The Future of Out of Home Advertising
14:58 Consumer Psychology and Brand Engagement
18:02 Scaling Vendi’s Operations
21:01 Potential Acquirers and Market Positioning
