On this edition, the FirstPartyCapital and FirstPartyStudio teams discuss a new model for corporate innovation in ad tech. We go deep on how corporate investors can access market intelligence, co-build products, and invest in the next wave of ad tech startups.
The FPC Podcast timeline:
00:00 Introduction to FPC and Corporate Innovation
02:08 The FPC Stack and Its Evolution
06:07 Corporate Partnerships and Innovation Strategies
09:55 Market Intelligence and Insights
17:59 Addressing Challenges in Ad Tech and Publishing
22:08 Incubation and Future Innovations
