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The Rise Of Ad Tech’s “Middle Powers”; Sign Up For The Vendi Tech Webinar
A couple of weeks ago, Mark Carney delivered a seminal speech on the “middle powers” absolute necessity to take greater agency over their geopolitical…
Mar 13
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FirstPartyCapital
7
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The HALO (Heavy Assets, Low Obsolescence) Effect In Ad Tech
Hello readers, and welcome to another edition of the FirstPartyCapital newsletter.
Mar 6
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FirstPartyCapital
6
Episode 28: FPC Launch 'Corporate Innovation Model' With FirstPartyStudio
On this edition, the FirstPartyCapital and FirstPartyStudio teams discuss a new model for corporate innovation in ad tech.
Mar 4
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FirstPartyCapital
1
29:09
R&D, Equity & Market Intelligence: The Smarter Way For Strategics To Participate In The Ad Tech Economy
It would be fair to say that ad tech investment remains concentrated and consolidated.
Feb 27
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FirstPartyCapital
8
The FPC Stack: Optimising For Global Ad Tech Investment
They say necessity is the mother of all invention.
Feb 20
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FirstPartyCapital
5
Episode 27: Q&A with Harry Maitland, Founder & CEO Of Vendi Tech
In this edition, we talk with Harry Maitland, Founder of Vendi Tech. We discuss how Vendi is transforming vending machines into digital media and data…
Feb 17
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FirstPartyCapital
32:24
Inside The Head Of The Strategic Ad Tech Buyer
Hello readers, in this edition, we will attempt a “Being A John Malcovitch” and try to live vicariously through the eyes of a strategic ad tech…
Feb 13
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FirstPartyCapital
2
Ad Tech Value Investment: Why We Are Investing In Vendi
Your LinkedIn feed has doubtless been heaving with ARTF/AdCP chat and press releases this week, given the recent ad tech jamboree in Palm Springs.
Feb 6
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FirstPartyCapital
8
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The FirstPartyCapital Newsletter
We talk about tech and finance trends shaping the $5 trillion marketing industry - as well as news related to the FirstPartyCapital fund.
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