Archive - The FirstPartyCapital Newsletter

The Rise Of Ad Tech’s “Middle Powers”; Sign Up For The Vendi Tech Webinar

A couple of weeks ago, Mark Carney delivered a seminal speech on the “middle powers” absolute necessity to take greater agency over their geopolitical…

Mar 13 • FirstPartyCapital

The HALO (Heavy Assets, Low Obsolescence) Effect In Ad Tech

Hello readers, and welcome to another edition of the FirstPartyCapital newsletter.

Mar 6 • FirstPartyCapital

Episode 28: FPC Launch 'Corporate Innovation Model' With FirstPartyStudio

On this edition, the FirstPartyCapital and FirstPartyStudio teams discuss a new model for corporate innovation in ad tech.

Mar 4 • FirstPartyCapital

29:09

February 2026

R&D, Equity & Market Intelligence: The Smarter Way For Strategics To Participate In The Ad Tech Economy

It would be fair to say that ad tech investment remains concentrated and consolidated.

Feb 27 • FirstPartyCapital

The FPC Stack: Optimising For Global Ad Tech Investment

They say necessity is the mother of all invention.

Feb 20 • FirstPartyCapital

Episode 27: Q&A with Harry Maitland, Founder & CEO Of Vendi Tech

In this edition, we talk with Harry Maitland, Founder of Vendi Tech. We discuss how Vendi is transforming vending machines into digital media and data…

Feb 17 • FirstPartyCapital

32:24

Inside The Head Of The Strategic Ad Tech Buyer

Hello readers, in this edition, we will attempt a “Being A John Malcovitch” and try to live vicariously through the eyes of a strategic ad tech…

Feb 13 • FirstPartyCapital

Ad Tech Value Investment: Why We Are Investing In Vendi

Your LinkedIn feed has doubtless been heaving with ARTF/AdCP chat and press releases this week, given the recent ad tech jamboree in Palm Springs.

Feb 6 • FirstPartyCapital

January 2026

Why Our "Signal" Investment Narrative Remains Strong - But Needs An Omnichannel Upgrade

It’s been a mixed week, readers.

Jan 30 • FirstPartyCapital

In A World Dominated By Walled Gardens Why The PBT Matters

Jan 23 • FirstPartyCapital

digitalAudience + Rayn.io: When Deterministic & Probablistic Become One

Greetings readers.

Jan 16 • FirstPartyCapital

The 2026 Reset - Rethinking The Year Ahead

Happy New Year, readers.

Jan 8 • FirstPartyCapital

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