The FirstPartyCapital Newsletter

digitalAudience acquired by Zeta Global. What's next?

Hello readers.

7 mins ago • FirstPartyCapital

4

The Ad Tech Adjacency Thesis

Over the last couple of weeks, FPC spoke with a recently exited European ad tech founder and a soon-to-leave-company big ad tech hitter about new…

Oct 1 • FirstPartyCapital

5

September 2026

OOH Is The Standout Category In Ad Tech - And This Is Why We Are Investing

As regular readers of The FPC Newsletter know, we are massive bulls on OOH ad tech.

Sep 17 • FirstPartyCapital

8

Why We Are Launching An AI Infrastructure Company For Brands, Agencies, Pubs, Ad Tech & MarTech

It’s only a handful of days away from the Glastonbury of ad tech, namely ATS London. Our own event, MadTechMoney, is running on the same day. We have a…

Sep 10 • FirstPartyCapital

6

Catching The Ad Tech M&A Zeitgeist

Hello readers.

Sep 4 • FirstPartyCapital

5

August 2026

Why Ad Tech Disaster Chat Is So Passé

Good day to you, reader.

Aug 27 • FirstPartyCapital

10

How To Scale An EMEA Business - The FPC (Very Rough) Guide

Good day to you, FPC Newsletter reader.

Aug 20 • FirstPartyCapital

6

Building A Scaled Email Curation Stack (Using Passendo)

This newsletter is being penned during a partial solar eclipse.

Aug 13 • FirstPartyCapital

6

For Sale: AI Video Platform With Content Licence Book Attached

Hello readers.

Aug 5 • FirstPartyCapital

8

July 2026

Incubations & The US Ad Market

It’s been a busy few weeks.

Jul 9 • FirstPartyCapital

7

June 2026

Episode 34: How Publishers Are Leaving Millions On the Table With Dave Barr & Nick Fletcher, Co-Founders Of TruTxt

In an era of declining cookies, falling referral traffic, and the rise of AI-driven search, publishers are all asking the same question: how do we…

Jun 5 • FirstPartyCapital

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May 2026

Introducing TruTxt: Building Utility In The Unloved Parts Of The Open Internet

As FPC pens this edition’s missive, the news has broken that Anthropic has raised a Series H (yes, the 8th letter of the alphabet) round of $65B, giving…

May 29 • FirstPartyCapital

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