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Introducing Bedrock, The Future Of Ad Tech Infrastructure
Back in the day, if you walked into an Irish living room, you would see three framed portraits adorning the mantlepiece: the sacred heart, the pope, and…
Feb 29
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Introducing Bedrock, The Future Of Ad Tech Infrastructure
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Your Updated Survival/Success Ad Tech Guide; Game-Changing Product Launch On Feb 29; & Cost For Entering FPC Fund Goes Up On April 01
Belated Chinese New Year greetings, readers. Did you know that the year of the dragon is arguably the most auspicious in the Chinese zodiac calendar? We…
Feb 16
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Your Updated Survival/Success Ad Tech Guide; Game-Changing Product Launch On Feb 29; & Cost For Entering FPC Fund Goes Up On April 01
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January 2024
Sign Up For Female Investment Event; Thoughts On Habu Deal; And 60 Days & Counting
Female Investment Event On Feb 13 FirstPartyCapital will be hosting a female investor breakfast event on Feb 13. The event is supported by notable FPC…
Jan 26
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Sign Up For Female Investment Event; Thoughts On Habu Deal; And 60 Days & Counting
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The Unapologetic (And Unashamedly Biased) 2024 Ad Tech Investment Preview
Happy New Year, readers. The FPC newsletter is back. We will stick to our bi-weekly schedule going forward - as we know, people are keen to hear from…
Jan 5
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The Unapologetic (And Unashamedly Biased) 2024 Ad Tech Investment Preview
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November 2023
A Guide To Smarter Ad Tech Investing; Last Chance To Invest In Fund 1; And Female Investor Group Launch
Your 10-Point Guide To Savvy Ad Tech Investing It’s been a busy few weeks for FPC. We hosted our MadTechMoney event at the end of October. Over 200…
Nov 17, 2023
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A Guide To Smarter Ad Tech Investing; Last Chance To Invest In Fund 1; And Female Investor Group Launch
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October 2023
New Talent For Ad Tech Chair; More Speakers For MadTechMoney; CTV & Analytics Podcast
Rethinking The Ad Tech Chair Role Lumen announced this week that it has hired Philippa Snare as its new chair. Philippa has a wealth of experience in…
Oct 27, 2023
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New Talent For Ad Tech Chair; More Speakers For MadTechMoney; CTV & Analytics Podcast
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MadTechMoney FTW
Hello readers. It’s been way too long since our last edition. A slight break was required. Because, you know, It’s difficult to pump out world class…
Oct 20, 2023
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MadTechMoney FTW
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September 2023
25% Markup For FPC Fund; Investing In Picnic; Meet Us At DMEXCO
Lumen’s New Round Valuation Marks Up The FPC Fund By 25% We can announce today that the paper value of the FPC fund 1 increased by 25% after the most…
Sep 15, 2023
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25% Markup For FPC Fund; Investing In Picnic; Meet Us At DMEXCO
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Investing In Adimo; Hitting Magical $1 Million Syndicate Milestone; And The MediaMath Resurrection
And the FPC newsletter is back. After a month-long hiatus, the FPC propaganda machine is once again cranking into gear. A few pieces of housekeeping…
Sep 1, 2023
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Investing In Adimo; Hitting Magical $1 Million Syndicate Milestone; And The MediaMath Resurrection
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August 2023
European Ad Tech For The Win; MadTechMoney Ticket News
What The Scibids Exit Means For Ad Tech Investors The M&A market appears to be thawing. This week DoubleVerify announced that it was acquiring Scibids…
Aug 4, 2023
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European Ad Tech For The Win; MadTechMoney Ticket News
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July 2023
Calling All Ad Networks & Sales Houses; More Than A VC; Inertia Is Slowly Killing Our industry
Hi Sales Houses & Ad Networks, FPC Wants To Work With You Last week we spoke about America, and its mind-boggling amounts of marketing spend. We even…
Jul 28, 2023
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Calling All Ad Networks & Sales Houses; More Than A VC; Inertia Is Slowly Killing Our industry
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The US Conundrum; Privacy Makes My Eyes Bleed; Another Plug For MadTechMoney
How To Solve The US Conundrum The US is the biggest ad market in the world. The vast amount of media spend there is astonishing. Independent agencies…
Jul 21, 2023
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The US Conundrum; Privacy Makes My Eyes Bleed; Another Plug For MadTechMoney
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