The FirstPartyCapital Newsletter

The Cannes Social Returns On June 23 - Join Us

Attention, readers.

May 22 • FirstPartyCapital

6

Post-Ad Tech: Why We Moved On

This week, ad tech LinkStagram - taking a deserved break from selfies, self-promotion and meandering emoji-filled AI-produced posts - blew up with the…

May 21 • FirstPartyCapital

2

Episode 31: FirstPartyFinance Enters Into A Strategic Partnership With OAREX

Matt Byrne, CRO at OAREX, and Rich's old boss at FastPay, joins the FPC podcast to announce a new strategic partnership between FirstPartyFinance (FPC's…

May 15 • FirstPartyCapital

39:35

Episode 30: Andrew Casale & The Launch Of Index Cloud

In this episode, Andrew Casale, CEO of Index Exchange, discusses the groundbreaking innovations in ad tech, including the containerisation of the…

May 12 • FirstPartyCapital

1

37:48

Episode 29: Tim Rowe & The Rapid Evolution Of Ad Tech Infrastructure

In this episode, we discuss the evolving ad tech landscape, focusing on first-party data, cloud-native infrastructure, and innovations in streaming TV…

May 5 • FirstPartyCapital

1

28:28

April 2026

Containerised Bidding Arrives: How Bedrock Platform Is Redefining The $200+ Billion Programmatic Ad Business

Hello readers.

Apr 24 • FirstPartyCapital

9

March 2026

The Rise Of Ad Tech’s “Middle Powers”; Sign Up For The Vendi Tech Webinar

A couple of weeks ago, Mark Carney delivered a seminal speech on the “middle powers” absolute necessity to take greater agency over their geopolitical…

Mar 13 • FirstPartyCapital

7

The HALO (Heavy Assets, Low Obsolescence) Effect In Ad Tech

Hello readers, and welcome to another edition of the FirstPartyCapital newsletter.

Mar 6 • FirstPartyCapital

6

Episode 28: FPC Launch 'Corporate Innovation Model' With FirstPartyStudio

On this edition, the FirstPartyCapital and FirstPartyStudio teams discuss a new model for corporate innovation in ad tech.

Mar 4 • FirstPartyCapital

1

29:09

February 2026

R&D, Equity & Market Intelligence: The Smarter Way For Strategics To Participate In The Ad Tech Economy

It would be fair to say that ad tech investment remains concentrated and consolidated.

Feb 27 • FirstPartyCapital

8

The FPC Stack: Optimising For Global Ad Tech Investment

They say necessity is the mother of all invention.

Feb 20 • FirstPartyCapital

5

Episode 27: Q&A with Harry Maitland, Founder & CEO Of Vendi Tech

In this edition, we talk with Harry Maitland, Founder of Vendi Tech. We discuss how Vendi is transforming vending machines into digital media and data…

Feb 17 • FirstPartyCapital

32:24