On this week's edition of The FPC Podcast, we speak with Keith Petri, CEO of Lockr. Lockr was acquired by Viant this week, so it was great to have him on at such short notice. Keith is now on his sixth exit. We discuss ad tech M&A, the rise of the SSA, the Lockr story and privacy regulation in ad tech.
The PFC Podcast timeline:
00:00 Introduction
03:00 IPO Trends in Ad Tech
06:09 Mountain's IPO Plans and Market Dynamics
08:59 DoubleVerify's Acquisition of Rockerbox
11:56 The Evolution of Ad Tech and Signal Aggregation
14:50 Keith's Journey with Lockr
17:59 Navigating Privacy Regulations in Ad Tech
20:56 The Role of Investors and The Importance of Good Communication
23:50 Lockr's Product Evolution
27:01 Closing Thoughts and Future Outlook
