The FirstPartyCapital Newsletter
The FPC Podcast
Episode 13: T-Mobile Buys Blis, Publicis Acquires Lotame, The Evolution Of Super Signal Aggregators (SSAs)
0:00
-37:54

Episode 13: T-Mobile Buys Blis, Publicis Acquires Lotame, The Evolution Of Super Signal Aggregators (SSAs)

No guests are on the pod this week, but it's still world-class propaganda regardless. We discuss the Blis deal, the Lotame acquisition, and the rise of the SSA.

The PFC Podcast timeline:

00:00 Introduction and Overview of Recent Acquisitions

01:25 T-Mobile's Acquisition of Bliss: A Strategic Move

05:59 The Implications of T-Mobile's Strategy in Ad Tech

11:50 Publicis Acquires Lotome: Industry Reactions

14:12 Curation and the Evolution of Ad Tech

19:00 The Rise of Sell-Side Curation

26:26 Future Innovations in Ad Tech and Data Privacy

32:21 AI in Ad Tech: Opportunities and Challenges