This week, we were joined by the Co-Founder & CEO at ID5.io to cast an eye over the standout ad tech finance news stories of the week. Areas of discussion include: the rumours around an Adfrom sale and who might buy the company; more speculation on the Lotame purchase by Publicis; and an overview of ID5 progress to date. World-class ad tech chat in just thirty minutes. Enjoy.
The FPC Podcast timeline:
00:00 Introduction and Industry News
10:00 Mathieu Roche and ID5 Overview
20:01 Funding Journey and Challenges
24:04 Acquisitions and Market Trends
31:56 Agency Success in Acquisitions
