In this edition of The FPC Podcast, we are joined by Bedrock Platform CEO Shane Shevlin to discuss the week’s news. We focus heavily on the Bedrock Platform raise and the company's importance in the ever-evolving ad tech ecosystem.
You can view the Bedrock Platform syndicate deal here: https://investors.firstpartycapital.com/login?redirect=/deal/detail/8b6b6515-ff7c-4c86-840a-460612a02e6d&hardRedirect=true.
The FPC Podcast summary:
Introductions. How Shane knows Ciarán - from the rolling drummlins of South Monaghan to (inevitable) ad tech takeover.
The Shane Shevlin background - from DoubleClick to Google to IPONWEB to Bedrock Platform.
We explain why Bedrock Platfrom is arguably one of the most critical companies in ad tech.
The $150 million Infosum acquisition by WPP. Why did it happen?
The unintended consequences of the Trump Tarrfis, and what it means for ad tech.
More Bedrock discussion. Why listeners should invest in this £400K round.
The FPC Podcast timeline:
00:00 Navigating the Current Economic Landscape
02:59 Shane Shevlin's Journey in Ad Tech
05:53 The Impact of Recent M&A Activity
08:58 Insights on WPP's Acquisition of Infosum
11:48 The Future of M&A in Ad Tech
15:08 The Rise of Curation in Ad Tech
17:54 Bedrock Platform: A New Player in Ad Tech
20:56 The Role of Bedrock in the Ad Tech Ecosystem
24:05 The Future of Media Buying and Curation
26:59 Investment Opportunities in Bedrock
30:07 Conclusion and Future Outlook
