We are joined by Mark Zagorski, CEO of DoubleVerify, on this edition of The FPC Podcast. In a fascinating deep dive with Mark, we cover a range of subjects: DoubleVerify investment in FirstPartyCapital; the ad tech M&A market; non-US strategy and global growth opportunity,; and the inevitable discussion about SSA (Super Signal Aggregator). This is a must-listen ad tech audio indulgence - the best 30 minutes you will spend this week.
The FPC Podcast timeline:
00:00 Introduction to Mark Zagorski and DoubleVerify
04:59 Mark's Journey in Ad Tech
10:08 The Evolution of Ad Tech and DoubleVerify's Role
15:10 M&A Strategy and Investment Insights
19:56 DoubleVerify's Investment in FPC and Future Collaborations
