Only 3% of media buys are informed by 1PD. It is the greatest signal of them all. However, brands are often unable to utilise this data to its full potential. In this episode, we sit down with Rob McLaughlin, CEO & Co-founder, AUDIENCES. AUDIENCES is a new breed of data infrastructure company that runs inside the brand’s data stack, helping unlock the value of their first-party data.
In this interview with Rob, we discuss the BIG problem AUDIENCES is addressing, its origin story, its growth to date, and the evolution of ad tech data infrastructure from legacy third-party offering to cloud-native platform.
AUDIENCES will be our first investment from Fund 2. We are also making this available to individual investors through our syndicate. The link to the deal is listed below. Given the trajectory of the company, it is likely to be oversubscribed in a matter of weeks.
AUDIENCES syndicate deal: https://investors.firstpartycapital.com/deal/detail/3c00c066-140f-4036-bbe0-05261a9a558d
The FPC Podcast timeline:
00:00 Introduction to Audiences and Its Mission
02:48 The Importance of First-Party Data
06:08 How Audiences Differentiates Itself
08:57 Real-Time Data Access and Its Impact
12:03 Competitive Landscape and Market Positioning
14:49 Revenue Growth and Future Plans
17:52 Strategic Partnerships and Opportunities
21:12 Vision for the Future and Closing Thoughts
