On this edition of The FPC Podcast, we are joined by Ruben Niet, founder & CEO of digitalAudience. We discuss Amazon's ad tech market dominance and the Google antitrust trial. We also chat about the importance of digitalAudience in the area of “data collaboration” and why data meshing is key to scaling ad campaigns.
The FPC Podcast timeline:
00:00 Introduction to digitalAudience and Its Journey
02:50 Ruben Niet’s Background and Insights
05:54 The Concept of Data Collaboration
08:59 Market Dynamics and Competition
11:56 Growth and Expansion Plans
15:00 Retail Media and Case Studies
17:58 Amazon’s Market Influence
21:02 Google’s Antitrust Trial and Industry Impact
