Alvaro del Castillo, CEO of TapTap, shares insights from his journey scaling TapTap since 2010, the evolution of the ad tech landscape, and the playbook for scaling businesses in Europe. The conversation also highlights the growing interest from private equity firms in the ad tech space, as well as the explosion in strategic acquirers since 2021.
We also discuss BedRock Platform's latest hire, Austin Scott, who has joined from Microsoft as Chief Commercial officer and co-founder.
Chapters
00:00 Introduction to the Podcast and Guests
01:49 M&A Activity in Ad Tech and MarTech
06:10 The Evolution of European Ad Tech
10:33 Challenges and Opportunities in Scaling in Europe
13:49 Insights on M&A Trends and Private Equity Interest
17:49 Navigating the European Market: Cultural and Operational Challenges
21:12 Expanding into Latin America
23:50 Early Days of TapTap and Fundraising Experiences
30:00 Austin Scott Joins Bedrock as Chief Commercial Officer
34:54 Advice for Founders in the Ad Tech Space
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