There was an avalanche of financial ad tech news this week. Andrew Buckman, VP of Marketing & Investor Relations, Azerion, joins the FPC team to talk agency consolidation, Experian’s emergence as an SSA (Super Signal Aggregator) and more ad tech M&A you can shake a thick spiky stick at. We are in the beginning of an M&A frenzy - and it is magnificent.
Chapters
00:00 Introduction
01:41 Andrew Buckman's Career Journey
02:10 Experian's Acquisition of Audigent
07:03 Insights on Experian's Strategy
10:52 Channel Factory Rumuors and Valuation Discussion
13:09 Holdco News: Omnicom and IPG Merger
14:15 Impact of Omnicom and IPG Merger on the Industry
20:43 Indie Agencies and Market Dynamics
24:11 Azerion and the Goldbach Acquisition
35:33 Strategic Partnerships and Future Outlook
37:29 Conclusion and Final Thoughts
