The FirstPartyCapital Newsletter
The FPC Podcast
Episode 7: TTD Acquires Sincera, OOH M&A Bonanza, ROKT Acquires mParticle, & LDC Buys A Minority Stake In Precise TV
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Episode 7: TTD Acquires Sincera, OOH M&A Bonanza, ROKT Acquires mParticle, & LDC Buys A Minority Stake In Precise TV

We are currently in the midst of an ad tech M&A frenzy. This week, the team gives their hot takes on the biggest deals. Why did TTD buy Sincera, and why have the ad tech chattering classes lost the run of themselves? Why does OOH continue to be hot? It is a $30 billion vertical ripe for data-driven solutions. We discuss why more M&A is inevitable. Finally, we tell you why we love vertical ad networks. VANs FTW.

00:00 2025 Financial Landscape: M&A and Funding Trends

06:56 Trade Desk's Acquisition of Sincera: Implications and Insights

14:08 Out of Home Advertising: T-Mobile acquires Vistar Media and Bauer acquires ClearChannel's Northern European business

20:58 Emerging Trends in Ad Tech: Casino Vertical Ad Networks and Beyond