The FirstPartyCapital Newsletter

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Xandr (AppNexus) Is Done. Freewheel Ate Beeswax. IPONWEB, A Distant Memory. Bedrock Is Now The Ad Tech Innovator’s Go-To Platform
This is a brief update on the Bedrock Platform syndicate raise on the FirstPartyCapital platform.
Jun 3 • 
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The FirstPartyCapital Newsletter
The FirstPartyCapital Newsletter
Xandr (AppNexus) Is Done. Freewheel Ate Beeswax. IPONWEB, A Distant Memory. Bedrock Is Now The Ad Tech Innovator’s Go-To Platform
10 Things Reshaping Ad Tech; Pure Ad Tech Blis; Podcast With Keith Petri; Curation & Breakfast; MEGA
Welcome to this edition of the FPC newsletter.
Mar 6 • 
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10 Things Reshaping Ad Tech; Pure Ad Tech Blis; Podcast With Keith Petri; Curation & Breakfast; MEGA
The Greenbids Exit, More European Algo Magnificence; FPC Portfolio Companies Filling The Ad Tech Void; Sign Up For The Cannes Social
Greenbids $65 Million M&A Deal
May 16 • 
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The Greenbids Exit, More European Algo Magnificence; FPC Portfolio Companies Filling The Ad Tech Void; Sign Up For The Cannes Social
The Atomisation Of Ad Tech; Farewell To Our Friend John; Evorra Raise & Podcast
The Atomisation Of Ad Tech
Jan 30 • 
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The Atomisation Of Ad Tech; Farewell To Our Friend John; Evorra Raise & Podcast
Ad Tech Just Got Real (AGAIN): Index Exchange Makes Multi-Million GBP Investment In FirstPartyCapital Fund 2
Welcome, reader, to Fund 2 launch day - or FTLD, as we christened it internally.
Jun 11 • 
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35:45
Why FPC Is Investing In VANs (Vertical Ad Networks) & Why We Want To Hire You
Long-time readers of this world-class propaganda-filled newsletter will note that FPC has always been a big fan of the ad network model.
May 10, 2024 • 
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The FirstPartyCapital Newsletter
Why FPC Is Investing In VANs (Vertical Ad Networks) & Why We Want To Hire You
Bedrock Platform Fund Raise; DV Invests In FirstPartyCapital Fund; What “Liberation Day” Means For Ad Tech Investment
Bedrock Platform, The Future Of Ad Tech Infrastructure
Apr 4 • 
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Bedrock Platform Fund Raise; DV Invests In FirstPartyCapital Fund; What “Liberation Day” Means For Ad Tech Investment
Introducing Bedrock, The Future Of Ad Tech Infrastructure
Back in the day, if you walked into an Irish living room, you would see three framed portraits adorning the mantlepiece: the sacred heart, the pope, and…
Feb 29, 2024 • 
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Introducing Bedrock, The Future Of Ad Tech Infrastructure
AI Opportunity In Ad Tech; What A Holdco Needs; Zuck's Empty Threats
What Is The AI Opportunity In Ad Tech
May 9 • 
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AI Opportunity In Ad Tech; What A Holdco Needs; Zuck's Empty Threats
We Are All Now AI, Not Ad Tech (Allegedly); Another Ad Net Is Born; StackAdapt’s Quiet Ascent
We Are All Now AI, Not Ad Tech (Allegedly)
Feb 7 • 
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We Are All Now AI, Not Ad Tech (Allegedly); Another Ad Net Is Born; StackAdapt’s Quiet Ascent
Episode 10: StackAdapt Raises $235M, Kevel Acquires Nexta And A Q&A With Paul Silver, Global President Of Corp Dev, MIQ
This week, we are joined by the legendary Paul Silver, a long-time industry practitioner, MIQ-based corporate deal maker, FPC LP, and former employee at…
Feb 13 • 
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37:56
Episode 1: Launching The FPC Podcast
In the inaugural episode of The FPC Podcast, Rich, Ciarán, and Alex Powel (Pixels CEO) discuss recent M&A activity, the emergence of super signal…
Nov 12, 2024 • 
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