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Xandr (AppNexus) Is Done. Freewheel Ate Beeswax. IPONWEB, A Distant Memory. Bedrock Is Now The Ad Tech Innovator’s Go-To Platform
This is a brief update on the Bedrock Platform syndicate raise on the FirstPartyCapital platform.
Jun 3
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Xandr (AppNexus) Is Done. Freewheel Ate Beeswax. IPONWEB, A Distant Memory. Bedrock Is Now The Ad Tech Innovator’s Go-To Platform
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10 Things Reshaping Ad Tech; Pure Ad Tech Blis; Podcast With Keith Petri; Curation & Breakfast; MEGA
Welcome to this edition of the FPC newsletter.
Mar 6
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10 Things Reshaping Ad Tech; Pure Ad Tech Blis; Podcast With Keith Petri; Curation & Breakfast; MEGA
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The Greenbids Exit, More European Algo Magnificence; FPC Portfolio Companies Filling The Ad Tech Void; Sign Up For The Cannes Social
Greenbids $65 Million M&A Deal
May 16
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The Greenbids Exit, More European Algo Magnificence; FPC Portfolio Companies Filling The Ad Tech Void; Sign Up For The Cannes Social
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The Atomisation Of Ad Tech; Farewell To Our Friend John; Evorra Raise & Podcast
The Atomisation Of Ad Tech
Jan 30
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The Atomisation Of Ad Tech; Farewell To Our Friend John; Evorra Raise & Podcast
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Ad Tech Just Got Real (AGAIN): Index Exchange Makes Multi-Million GBP Investment In FirstPartyCapital Fund 2
Welcome, reader, to Fund 2 launch day - or FTLD, as we christened it internally.
Jun 11
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35:45
Why FPC Is Investing In VANs (Vertical Ad Networks) & Why We Want To Hire You
Long-time readers of this world-class propaganda-filled newsletter will note that FPC has always been a big fan of the ad network model.
May 10, 2024
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Why FPC Is Investing In VANs (Vertical Ad Networks) & Why We Want To Hire You
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Bedrock Platform Fund Raise; DV Invests In FirstPartyCapital Fund; What “Liberation Day” Means For Ad Tech Investment
Bedrock Platform, The Future Of Ad Tech Infrastructure
Apr 4
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Bedrock Platform Fund Raise; DV Invests In FirstPartyCapital Fund; What “Liberation Day” Means For Ad Tech Investment
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Introducing Bedrock, The Future Of Ad Tech Infrastructure
Back in the day, if you walked into an Irish living room, you would see three framed portraits adorning the mantlepiece: the sacred heart, the pope, and…
Feb 29, 2024
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Introducing Bedrock, The Future Of Ad Tech Infrastructure
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AI Opportunity In Ad Tech; What A Holdco Needs; Zuck's Empty Threats
What Is The AI Opportunity In Ad Tech
May 9
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AI Opportunity In Ad Tech; What A Holdco Needs; Zuck's Empty Threats
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We Are All Now AI, Not Ad Tech (Allegedly); Another Ad Net Is Born; StackAdapt’s Quiet Ascent
We Are All Now AI, Not Ad Tech (Allegedly)
Feb 7
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We Are All Now AI, Not Ad Tech (Allegedly); Another Ad Net Is Born; StackAdapt’s Quiet Ascent
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Episode 10: StackAdapt Raises $235M, Kevel Acquires Nexta And A Q&A With Paul Silver, Global President Of Corp Dev, MIQ
This week, we are joined by the legendary Paul Silver, a long-time industry practitioner, MIQ-based corporate deal maker, FPC LP, and former employee at…
Feb 13
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37:56
Episode 1: Launching The FPC Podcast
In the inaugural episode of The FPC Podcast, Rich, Ciarán, and Alex Powel (Pixels CEO) discuss recent M&A activity, the emergence of super signal…
Nov 12, 2024
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38:00
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