Sitemap - 2022 - The FirstPartyCapital Newsletter

Why The Industry Needs Independent Ad Tech; Amazon Enters The "Clean Room" Wars; And Why You NEVER Should Ignore Privacy

Challenges Around Strategic Investments; LightBoxTV Raises £1 Million To Bring Order To TV; And European PE Continues To Love Ad Tech

MadTechMoney Building Investment Ecosystem; Lumen The Kings Of Attention; YouTube's Market Loss A Positive Sign

New Partnership In Japan; MadTechMoney Adds More Speakers; And Walled Gardens Collapsing

The MadTechMoney Special… Mark Your Calendar For November 15

The Investment Upside Of MadTech Deglobalisation; Cavai Shortlisted For Greatness; And Digital Audience's Value Arbitrage

Google's Awful Week Could Trigger A Big Decision; In Data Activation, Local Wins; And Come Join Our Pilot Scheme

Digital Audience Q&A This Thursday; MiQ, The MadTech Billion Dollar Heroes; MadTechMoney Is Moving To November 14

Evorrra Raise $1 Million To Roll Out Data Marketplace; LightBox Syndicate Investment Oversubscribed; Come Meet FPC in Singapore

Come Join Us For Drinks In Singapore On Sept 19; The Potential Of Social Commerce; Get Your DPO To Subscribe To DPOInsider

European MadTech M&A Smashes Through $5 Billion; Only 1 Day Before LightBox Deal Closes; More World-Class Speakers Added To The MadTechMoney Line-Up

Sign Up For Live Q&A With LightBoxTV; Staying Positive In A Sea Of Trade Press Negativity; More MadTechMoney Event News

Join Us At MadTechMoney On Oct 11; Industry's Alarming Overdependence On Google; And Last Call To Get Into Popular LightBoxTV Deal

LightBoxTV Deal Now Live On Platform; Invest In European Startups, As US Ad Tech Could Soon Be Illegal; Xandr Wins Netflix Lottery

Why A Sensible Valuation Is Crucial; FPC Backs LightBox To Own The $85 Billion TV Market; And Our First Mark-Up Thanks To Watching That Growth

Cannes In Summary; FPC Salutes Andy Cocker; And Thanks For Coming To Our Cannes Drinks

The Retail Media Deals Keep Coming; Cavai Hires New CEO; And You Need A Drink At Cannes

Newsletter Update: URL Link Errors Corrected

Fingerprinting Needs To Die; Why We Are Bullish On The Open Web; Tasty Beverages At Cannes

Welcome New Subscribers; $85 Billion Dollar Market That Ad Tech Forgot; Sheryl Sandberg Heads For The Exit

A VC Winter Is Coming (Sort Of); A MadTech Prediction Piece You Can Bet On; US, Wild West Of Privacy

The Google Divestiture Cometh; Tasty Watching That Deal Live On Platform; Musk Takes On The Bots

Jeff Green, The Great Soothsayer Of Ad Tech; Amy Williams Talks Sustainability; Watching That Launches AI Product And Raising New Pre-Series A Round

The Retail Media Land Grab; DPOInsider, Essential Reading; Sustainability In Ad Tech; Google Ad Tech In Exit Lounge

SPO, The Great Legacy Ad Tech Battle; Goldman & Everyone Else ❤️ TV Measurement; Elon About To Torch $4.5 Billion Of Ad Revenue

Ads Not Just For The Poor; European Ad Tech Is Popular With Buyers; You're Invited To Our Drinks

Corporate Investors Love FirstPartyCapital; Long-Form Branded Content Gaining Momentum; Yields Getting High On Walled Garden Supply

Announcing The MadTech Money Conference; It's You Google, Not Me; MIQ, The People's Ad Tech GOAT

Seller-Defined Audiences Heralds A Seismic Shift To The Sell-Side; Apple “Privacy” Push Is Coming For Everything In Ad Tech

TripleLift Buys 1plusX For $150 Million; European MadTech, Winning

Calling On All Newsletter Subscribers To Join The FPC Syndicate; Boris & IPONWEB Do The Right Thing

Opening Up Our Syndicate To The Industry; Google’s Ad Business Growth About To Hit A Wall

Bonus Newsletter Edition: You Are Invited To The Evorra Q&A

Walled gardens are everywhere; Disney introduces an ad funded model

FirstPartyCapital Invests In Good-Loop; Why Privacy Can Help Boost Revenue

Why We Invest Heavily In Retail Media; Legacy Ad Tech Just Cannot Move On

Google Is Coming For The Mobile ID; Retail Media FTW

Industry's Sad Google Dependency; A DPO Love Letter; And Look Who's Back

MadTech Has An Ugly Sustainability Problem; Sorrell Says It's Time To Invest In The Industry

Privacy-First Data Marketplace, Evorra, Open To Investment; Now You Can Invest Your Stablecoins In The FirstPartyCapital Fund

#nojs-banner { position: fixed; bottom: 0; left: 0; padding: 16px 16px 16px 32px; width: 100%; box-sizing: border-box; background: red; color: white; font-family: -apple-system, "Segoe UI", Roboto, Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; font-size: 13px; line-height: 13px; } #nojs-banner a { color: inherit; text-decoration: underline; } This site requires JavaScript to run correctly. Please turn on JavaScript or unblock scripts